This is an opinion article. The views expressed are those of the Pktub team.
Open any entertainment news page and you will often see a headline about an actor’s follower count. Social media has changed how fame works in Pakistan, and many people now ask whether followers matter more than talent. Let us explore the question.
Why Followers Matter to Brands
For advertisers, a large audience means more potential customers. Brands often choose celebrities with strong online reach for campaigns, because their posts can bring attention to a product within hours. This has made social media numbers a form of currency in the entertainment business.
How Producers Look at It
Some producers may also consider a performer’s online fan base when casting, since it can help promote a drama or film. Fans of an actor are likely to share trailers, clips and updates, giving projects extra visibility.
But Talent Still Matters
Followers can bring attention, but they cannot create a good performance. A drama with weak writing or acting will not hold audiences for long, no matter how many people follow its stars. Artists such as Mahira Khan and Hania Aamir show that a strong online presence works best when it is supported by memorable work.
The Pressure on Stars
- Celebrities may feel pressure to post constantly.
- Public criticism can be harsh and immediate.
- The line between personal life and public image can become blurry.
What Fans Can Do
Fans can help by supporting artists for their work and treating them with respect online. Sharing positive reviews, watching official releases and avoiding rumours all contribute to a healthier entertainment culture.
Our View
Social media is a useful tool, but it should not replace quality. The best careers are built when popularity and talent grow together, and audiences are smart enough to tell the difference. A large following may open doors, but only good work keeps them open.
Final Thoughts
Do you think follower counts should influence casting and awards? Share your thoughts in the comments, and browse more opinion pieces in our Interviews & Opinion section. You may also enjoy our piece on whether Pakistani dramas should be shorter.